Alternative Search Advertising
Do you only use Adwords to drive in traffic? I know started that way for a while, and am glad I started looking around. There is no reason to stay with Adwords only, especially now with the Adword Quality Score preventing you from getting traffic from long tail keywords that are once or twice removed from your target keywords, but fit in the same audience as your target market.
Yahoo Search Marketing and MSN Adcenter may not have the traffic or ease of use Adwords boasts, but both of them have new versions released that fix a lot of the problems their old versions had.
There are other search engines I have had some success with as well, and many I haven’t. For instance Brainfox and Blowsearch I spent money and got nearly nothing back. Looksmart and 7Search however have both given me some decent results.
One key thing is here the audience of the search engines. Remember not only do different keywords and ads give you different types of traffic, but so do different search engines. This article is great for comparing them.
Most search engines offers coupons, so at least test them out with free money (look for coupons on the Wickedfire forums). You may find better conversions, expensive clicks, and clicks you simply couldn’t get through Adwords.
Leave a Reply