The problem with the Yahoo publishing Network (YPN) affects Yahoo sponsored search too. If you have used YPN to monetize your site you know how poor the ad matching is to the content. Very often you get extremely generic ads that have nothing to do with your content, which makes the click through […]
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Filed under: SEM, PPC
Although I mentioned this before, this article really got me fired up enough to write a post about it. Why share your keywords, conversion percentage, and stats, (the most important information you have for an online business) with someone else? Most people do it because it’s easy and free. Two great reasons, […]
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Filed under: Conversion Tracking, SEM, Affiliate Marketing, Adwords
Do you only use Adwords to drive in traffic? I know started that way for a while, and am glad I started looking around. There is no reason to stay with Adwords only, especially now with the Adword Quality Score preventing you from getting traffic from long tail keywords that are once or […]
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Filed under: SEM, Adwords
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